BBC Interview – Why the hard fork?

Oliver von Landsberg-Sadie talks to Alex Ritson on BBC World Service about the Bitcoin hard fork to Bitcoin Cash, with some commentary on who’s buying cryptocurrencies.

https://www.youtube.com/embed/9eej3DKwWt4

Bitcoin has been challenged several times by suggestions for improvement. Some stick, some cause rifts in the community. In this case, Bitcoin Cash started off with a bang but it’s too early to tell if this is sustainable.

How did Bitcoin Cash come about? How does Bitcoin become a mainstream global currency? Who is buying cryptocurrency, and why does it matter?

Written by

Sam Shrager

Executive Director, Marketing and Communications at BCB Group, leading on the strategy and execution for all communications and responsible for global B2B marketing and PR. Working alongside senior stakeholders to position BCB Group as an industry-leader at the forefront of an increasingly competitive space, advancing the world of crypto and empowering everyone to have access to the digital economy. Financial Promoter's Payments Marketer of the Year 2024. BeInCrypto's Most Influential Women in Crypto 2024. Top 30 Most Influential Fintech Marketer 2023. Wirex Rising Women in Crypto Power List 2022, 2023 and 2024, CMO Alliance Contributor and Member, Revenue Marketing Alliance Content Ambassador and One to Watch 2024